Aurenzi Milano

Smooth calfskin · Night · Eyelets and zip

• Off-code

The first bowling bag: domed shape, no exposed brass, a cold colour. Half of the run ended up on markdown.

Croc-embossed calfskin · Sand · Brass lock

• Brass closure
• Flat base

Rigid body, flat base and a central brass lock: the first time the two codes appear together.

Suede · Bordeaux · None

• Off-code

Soft suede with an envelope flap: an experiment that stayed isolated.

Pebbled calfskin · Camel · Brass frame

• Brass closure
• Cognac hex
• Cognac leather

Exposed brass on the closure starts here, then appears on almost every bag.

Fine merino jersey · Grey melange · None

• Off-code

The first knit: fine gauge, cold grey, no brand code. It sold like a basic, below average.

Chunky lambswool rib · Camel · Brass buttons

• English rib knit
• Warm neutral yarns

Warm camel and a deep rib with brass buttons: the leather codes translated into knitwear for the first time.

Suede · Black · None

• Flat base

The cabas shape in black: right construction, colour and material off palette.

Tooled vegetable-tanned leather · Tan · Brass button

• Stitched flat handles
• Cognac hex
• Brass closure

Flat strap with visible stitching and a brass button: the code becomes recognisable.

Soft tumbled calfskin · Dark brown · Burnished snap hooks

• Stitched flat handles
• Cognac hex

The best seller in soft leather: a dark warm tone and a flat strap.

Smooth calfskin · Chestnut · Brass fittings

• Cognac leather
• Brass closure
• Flat base

Entry-price flat shopper: warm leather and brass fittings keep the link to the brand.

Cashmere · Ivory · None

• Warm neutral yarns

The best seller of the knit line: warm ivory cashmere, quiet and logo-free.

Flat-knit cotton · Navy · Silver zip

• Off-code

Cold navy and silver metal, outside the palette: the weakest knit launch.

Smooth calfskin · Ivory · None

• Stitched flat handles

Summer ivory envelope: no brass, but the flat strap stays.

Tumbled calfskin · Smoke · Gunmetal frame

• Flat base

Structured but grey, with cold metal: sold below average.

Croc-embossed calfskin · Cognac · Brass closure

• Cognac leather
• Brass closure
• Cognac hex
• Flat base

The bowling bag redone in the codes: cognac, brass, flat base.

Woven nappa · Sand · Brass buckle

• Brass closure
• Stitched flat handles

The highest sell-through in the archive, on a weave the LoRA does not know yet: a candidate for a new code.

English rib wool · Ecru · Brass zip

• English rib knit
• Ribbed mock neck
• Brass zip pull
• Fully fashioned raglan
• Warm neutral yarns

Every knit code in one piece: English rib, mock neck, brass zip and raglan seams. The template for the new cardigan.

Brushed mohair blend · Tobacco · Brass zip

• Ribbed mock neck
• Brass zip pull
• Fully fashioned raglan
• Warm neutral yarns

Zip cardigan with a mock neck: the right codes, but the mohair sheds and returns were high.